Fact: People who read books are smarter.
Other fact: There will be exactly 28 book signings at SXSW Eco including Adam Werbach's Strategy for Sustainability: A Business Manifesto, Lucia Athens's Building an Emerald City and Jeff Greenwald's Scratching the Surface.
Fact?: SXSW Eco will make you smarter.
Check the full schedule of signings and be sure not to stammer or blush too much as your favorite eco-warriors personalize your copy of your favorite book.
*This author can neither confirm nor deny the authenticity of the claims made in this blog post.