This privacy policy ("Privacy Policy") identifies what information is collected by SXSW, LLC, its agents, subsidiaries, and affiliates (collectively referred to herein as “SXSW”, “we”, “our”, or “us”) about you and your use of our website,, and related websites (“Site”). SXSW is committed to respecting your privacy, and we urge you to read this Privacy Policy carefully. Your use of this Site constitutes an agreement to be bound by the terms and conditions set forth herein, and in our Terms of Use. If you do not agree to be bound by such terms, please leave the Site immediately. This Privacy Policy may change from time to time, and changes are effective upon posting, so it is your responsibility to check back and review this Privacy Policy. This Site is operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States, and you agree to such transfer.

This Privacy Policy details the following information:

  • What personally identifiable information (“PII”) we collect;
  • How we collect your PII;
  • How we use your PII;
  • How we share your PII;
  • Security;
  • How you can modify PII; and
  • Notice to California residents.


A. PII Generally.
PII is information that can be used to identify or contact you. We collect the PII that you provide to us in two general and distinct ways: (1) when you choose to purchase various services or products offered by SXSW and/or its affiliated business partners, including but not limited to the purchase of SXSW badges; or (2) when you choose to participate in surveys or send e-mails to SXSW. If you access a third party site from a link on the SXSW website, any information you reveal on that site is not subject to this Privacy Policy and, SXSW is not responsible for the privacy practices or the content of those sites. Please be sure to review the privacy policies of such third party websites before providing any personal information.

B. Children and Privacy.
This Site is not intended for use by persons under thirteen (13) years of age. SXSW does not knowingly collect Personal Information from or about children under the age of thirteen (13). This Site shall not be used by persons under the age of thirteen (13) without consent from their parent and/or guardian.

C. Registration And Other Information
You may view or use our Site without registering or submitting any PII. In that case, the only information we collect will be non-personal information collected through the use of cookies or web beacons (see details below). However, in order to have access to certain products and services available on the Site, you are required to complete a registration form and provide other information, including PII, which is reasonably necessary for us to provide the products and/or services for you.

If you connect to our Site or sign up for promotions using your Facebook or other third party credentials, you authorize us to collect your authentication information, such as your username, access credentials, and other information that may be available through your Facebook or other third party account, including but not limited to your name, profile picture, country, hometown, e-mail address, date of birth, and gender.

If you purchase SXSW registration credentials (“Badge”) through the Site, the RFID Policy available here applies: Please carefully review the RFID Policy before proceeding with the purchase of any Badge. Purchase of a Badge acknowledges your agreement to the RFID Policy.

When you wish to purchase a Badge you will be directed to the PayPal website to enter payment information, including but not limited to your name, address, and certain financial information. SXSW cannot guarantee the security of any information provided to PayPal or any third party service provider. Please review and agree to the PayPal Privacy Policy before providing it with your PII:

D. Cookies
We collect anonymous, non-confidential, and non-personal information when you use our site, send us e-mails, or respond to special promotions or newsletters that we may send to you from time to time. Cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (e.g., whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by SXSW. The information collected by cookies helps us dynamically generate advertising and content on the Site or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to PII collected. You may be able to turn off cookies in your browser, but this may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.

E. Google Analytics
We also collect demographic information using Google Analytics Demographics & Interests reports to improve our Site. This information allows us to better understand Site users and customize our Site while also tracking our success at reaching new audiences. We will not combine non-personally identifiable information collected through Google Analytics with PII. The Google Analytics Terms of Service and the Google Privacy Policy govern Google's ability to use and share information collected through Google Analytics. You can prevent your data from being used by Google Analytics by using the Google Analytics Opt-Out tool.

F. Web Beacons
In limited circumstances we also may use "web beacons" to collect anonymous, non-personal information about your use of our Site, and your use of e-mails, special promotions or newsletters we may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the users' browser. The information collected by web beacons allow us to statistically monitor how many people are using our Site, or are opening our e-mails, and for what purposes. It may be possible to link non-personal web beacon information to PII collected.

G. E-mails and Newsletters
As noted in the discussions of cookies and web beacons (see above), we collect anonymous, non-personal information about your use of e-mails and newsletters that we may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on SXSW's behalf (see Disclosure to Web site Service and Content Contractors, below), notes or "counts" your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.

H. Information Collected by Third Parties Not Acting on SXSW's Behalf
Sponsors, business partners or advertisers on the Site or in e-mails, special promotions or newsletters we may send to you from time to time may also use their own cookies or web beacons when you click on their advertisement or link to their site or service, or even if the advertisement simply appears on a page or in an e-mail that you are viewing. Some advertisers use companies other than SXSW to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect non-personal information through the use of cookies or web beacons on our Site. In certain situations, information collection may be facilitated by momentarily directing your browser to the site of an Ad Server or other third party acting on behalf of the sponsor, business partner, or advertiser before re-directing your browser to its proper destination (e.g., back to SXSW to show the ad, or to the advertiser's Web site); this re-direction process will not be apparent to you. We do not control these third parties' use of cookies or web beacons, or how they manage the non-personal information they gather through them. However, you should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or web beacons on their own sites.

I. Public Forums
This Privacy Policy does not apply when you use SXSW's public forums if and when they become available. As a service to our users, SXSW may feature chat rooms and bulletin boards where users can share information and support one another or where users can post questions for other users to answer. You should be aware that any information shared in a chat room, bulletin board, or other type of posting is public information and may be seen, disclosed to or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any PII in any public forum.

J. E-mails to SXSW
If you want to keep business information, resumes, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to SXSW. We try to answer every e-mail in a timely manner, but are not always able to do so.


A. Generally
Except as set forth in this Section II, or as specifically agreed to by you, SXSW will employ best efforts to not use or disclose any PII it gathers from you unless reasonably required in order to answer your questions, provide products and/or services you may request or purchase from SXSW (such as, information we need to share with our credit card internet gateway), or to comply with governmental, legal, or internal record-keeping requirements as reasonably required. We may release PII to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; (2) in special cases, such as a financial threat to you or others. In the event that we are legally compelled to disclose your PII to a third party, we will notify you unless doing so would violate the law or court order. SXSW has never received an order under Section 215 of the USA Patriot Act; or (3) to third-parties solely for the purposes of analysis, marketing, research, and other business reasons in order to improve the Event and the Site.

B. Disclosure to SXSW's Subsidiaries/Affiliated Entities
SXSW may disclose PII to its corporate subsidiaries or entities affiliated with SXSW. Any PII provided to SXSW's subsidiaries or entities affiliated with SXSW will be treated by those subsidiaries and affiliated entities in accordance with the terms of this Privacy Policy.

C. Disclosure to SXSW's Operations and Maintenance Contractors
SXSW's operations and maintenance contractors may sometimes have limited access to your PII in the course of providing products or services to SXSW. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to operation and maintenance of our Site. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your PII by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for SXSW.

D. Disclosure to Web site Service and Content Contractors
Certain content and products and services offered to you through our Site are served on websites hosted and operated by a company other than SXSW ("Third Party Contractor Websites"). Therefore, if you purchase services or products through one of these Third Party Contractor Websites, you will be purchasing it from the Third Party Contractor and not from SXSW. Further, you should be aware that any information you disclose once you access these other sites is not subject to this Privacy Policy. SXSW does not endorse and is not responsible for the privacy practices of these Third Party Contractor Websites and, therefore, you should review the privacy policy posted on the other site to understand how that Third Party Contractor Web site collects and uses your PII. Also, if you have reason to believe that you may be leaving our Site and entering a Third Party Contractor Website, you should be cautious about providing any PII until you have reviewed the privacy policy posted on the other site.

E. Disclosure To Or By Co-branded Channel Partners
SXSW is a contractor and provides co-branded products and/or services to websites hosted and operated by companies other than SXSW ("Channel Partner Web sites"). You can only access these co-branded content and products and/or services through the Channel Partner Web site. The co-branded SXSW pages that you may access through a Channel Partner Web site have different registration processes and opportunities for information collection, and Personal Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded SXSW sites has its own privacy policy posted on that site. Therefore, if you visit one of these co-branded SXSW sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Web site.

F. Disclosure to Linked Sites
In addition to the Third Party Contractor Websites that you may access as described above, for your convenience there are links to websites operated by companies other than SXSW that are not contractors who provide content, products, and/or services through our Site ("Third Party Web sites"). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors or affiliated business partners of SXSW. SXSW does not disclose your PII to these Third Party Websites without obtaining your consent. SXSW does not endorse and is not responsible for the privacy practices or content of these sites. If you choose to link to one of these Third Party Websites, you should review the privacy policy posted on this other site to understand how that Third Party Web site collects and uses your PII.

G. Disclosure of Aggregate Information
SXSW may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our Site and the activities they conduct while on our Site. We might also inform a company that performs services or that provides products and/or services to SXSW (that may or may not be a SXSW business partner or an advertiser on our site) that "50% of our users live in the USA" or that "85% of our users have purchased products and/or services which can be downloaded from SXSW's Site." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties' use of the Aggregate Information.

H. Drawings, Contests, Giveaways, and Promotions
We may offer you the chance to participate in drawings, contests, giveaways, and promotions (“Special Promotions”) through our Site. By registering for a Special Promotion, you agree to the official rules that govern that Special Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Special Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Special Promotion. If you choose to enter a drawing, contest or other promotion, the PII that you provide may be disclosed to third parties or the public in connection with the administration of such Special Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Special Promotion’s official rules, such as on a winners list.

I. Other Disclosures
While on our Site, you may have the opportunity to sign up or opt in to receive information and/or marketing offers from SXSW’s sponsors or partners or to otherwise consent to the sharing of your PII with a third party. If you agree to have your PII shared, your PII will be disclosed to the third party and the PII you disclose will be subject to the privacy policy and business practices of that third party.


SXSW has put in place appropriate safeguards to prevent unauthorized access to your PII. Although we take such efforts to protect your PII from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. SXSW cannot assure you that the PII SXSW may collect in the future will never be disclosed in a manner inconsistent with this Privacy Policy.


You will be given the option to opt in or sign up for recurring informational/promotional e-mails from SXSW and/or third parties. You may opt out of receiving e-mails from or on behalf of SXSW. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, follow the steps to unsubscribe, and SXSW's Customer Service will unsubscribe you.

You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.


You can always contact us in order to (1) delete your PII from our systems, (2) update the PII that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at Such changes will not have any effect on other information that SXSW maintains. If you have a complaint or problem you may e-mail us at and the customer service department will forward your complaint to the appropriate internal SXSW department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.

You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to SXSW from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your PII may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all PII stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.


Residents of California have a right to request a detailed list of any third-party entities with which SXSW shares PII for their own marketing purposes. You may opt-out of having your PII shared with third parties by sending your request including your full name, email address, and postal address to: SXSW, LLC, P.O. Box 685289, Austin, TX, 78768 ATTN: Privacy Officer.

SXSW does not respond to “do not track” signals from users of the Site regarding the collection of PII. California residents using the Site are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814, by phone at 916-445-1254 or 800-952-5210, or by email to


You may contact us by U.S. mail with any questions about this Privacy Policy at: SXSW, LLC, P.O. Box 685289, Austin, TX, 78768 ATTN: Privacy Officer.