Ron Finley got tired of having to drive over 30 minutes to find an organic tomato so he planted some vegetables in the space between his house and the sidewalk. The city shut him down and so began a brilliant storm activating his community to change the law, which they did.It all started with a simple vegetable garden. As a resident of South Central LA,
Ron Finley's message and activism are the perfect collision of beauty and pragmatism. He doesn't plant in rows, he prefers his gardens to be a wild array of textures, colors and smells because "nothing in nature is straight." This is the perfect analogy for why he is presenting the Opening Remarks for SXSW Eco 2013. His message is not just about addressing the problem of food deserts, it is not just about activating communities, it is about creating movement using culture, imagination and beauty to elicit change.