Written by Julie Yost | March 13, 2014

SXSW, Mohawk, Cheer Up Charlie's Announce Thursday Night Opening, SXSW Cares

March 13, 2014 (Austin, Tx) -- SXSW, Mohawk and Cheer Up Charlie’s staff, after consultation with the Austin Police Department and the City of Austin officials, have determined that with very heavy hearts, they will open for business this evening at 7:00 p.m. for their regularly scheduled SXSW official showcases.

“After talking with the Austin Police Department, we have determined that the most prudent course of action is to move forward with the SXSW shows scheduled at the Mohawk and Cheer Up Charlie's tonight. If we were to turn away potentially thousands of people who will arrive to see the shows, it would create a serious safety issue,” said SXSW Founder Roland Swenson.

"To avoid confusion we plan to carry on in order to serve our tens of thousands of participants during this tragic time," added Swenson.

“My staff and myself are broken hearted for not only the victims and families of this senseless tragedy but also for our beloved Red River and this entire community,” says Mohawk Owner James Moody.

“We have spent today working with SXSW and the City to create a relief fund for the victims. This is our number one priority – their care and support. We are a community here that exists far beyond the 10 days of SXSW. Our intent is to come together to help the families of each and every one of the victims.”

For those interested in helping the victims and their families, resources are here:

  • SXSW Cares (#SXSWCares): The SXSW Cares Fund will help people affected by the tragic events of March 13, 2014 and future possible events. The funds will be disbursed to those most affected through a community-based process to be created by representatives of SXSW, the Austin Convention Center and the City of Austin. Please donate at sxswcares.com
  • St David’s Prayer Service for victims: 5:30pm today, 301 E 8th Street in the Labyrinth
  • The Blood Center of Central Texas (Type O & Type O Negative): 512-206-1266
  • APD Victim Services can be reached at 512-974-5037
  • Witnesses should call APD at 512-974-5186 or email police3@austintexas.gov
  • Those searching for loved ones can call: The American Red Cross at 800-928-4271

About the Austin Community Foundation – Austin Community Foundation provides flexible giving options for donors, funding for nonprofits and students, and leadership around community issues. Founded in 1977 with a single $30,000 bequest, the Austin Community Foundation has $150 million in assets in 1,000 funds and has given more than $225 million in grants to make Austin a great place for everyone.

Austin Community Foundation led the efforts following the 2011 Central Texas Wildfires, collecting $1.4 million in donations and disbursing the funds through grants made to affected communities.