Written by Julie Yost | April 16, 2014

We’re pleased to introduce Christine Bader, author of The Evolution of a Corporate Idealist: When Girl Meets Oil, and Jenny Rushmore, Director of Responsible Travel for TripAdvisor, as SXSW Eco Featured Speakers.

Christine Bader

Christine BaderChristine Bader is the author of The Evolution of a Corporate Idealist: When Girl Meets Oil, and a visiting scholar at Columbia University. After earning her MBA from Yale in 2000, Christine joined BP and proceeded to work in Indonesia, China, and the U.K., managing the social impacts of some of the company’s largest projects in the developing world. In 2006 she created a part-time pro bono role as advisor to the U.N. Special Representative for business and human rights, a role she took up full-time 2008-11. Christine competed in the 2002 World Ultimate Frisbee Club Championships, but now finds her athletic glory jogging along Manhattan’s Hudson River and after her toddler twins.

The Evolution of a Corporate Idealist

We hear a lot about what big companies have to do to ensure a sustainable future. But what is it like to be one of the people who actually has to do it? What are the biggest challenges in pushing for change from deep inside the belly of the beast – and what are the keys to success? How do you maintain faith in your work when things go horribly wrong? Christine Bader shares stories and reflections from her nine years with BP, and the experiences of her Corporate Idealist peers in other industries.

Jenny Rushmore

Jenny RushmoreJenny Rushmore is passionate about helping people live more sustainable lives. As Director of Responsible Travel for TripAdvisor, Jenny developed and leads TripAdvisor GreenLeaders™, which helps TripAdvisor’s community of more than 260 million travelers plan greener trips by highlighting accommodations engaging in environmentally-friendly practices. The program launched in April 2013 in partnership with the U.S. Green Building Council, ENERGYSTAR and the United Nations Environment Programme, and is now the largest green hotels program of its kind in the U.S. with nearly 4,000 participating properties across the country, including chains like Marriott, Hilton and Intercontinental Hotel Group, as well as small family-run B&Bs and inns. In March 2014, TripAdvisor expanded the program into Canada and Europe for the first time, following its rapid growth in the U.S.

From Niche to Mainstream: How TripAdvisor is Bringing Green Travel to the Masses

Most travelers believe that hospitality businesses’ eco-friendly practices are important, but they lack the information they need to plan a greener trip. Learn how TripAdvisor is solving this problem by bringing transparency to the travel industry and encouraging its large and passionate community of millions of travelers to make more sustainable choices. The session will offer tips on how brands in every industry can help transform sustainability from something that has traditionally been a niche practice into a mainstream activity.