Morgan Catalina is an experience architect. For over a decade she has brought new concepts to life from ideation to execution - spanning content curation, creative direction, marketing and strategic partnerships. Currently she is Executive Producer of SXSW Eco, which celebrates the power of design, technology and creativity to drive global change. She curates art installations and produces a social innovation program for SXSW Film, Music and Interactive. Interested in art and storytelling across the creative industries, she loves to meet new people and unite unlikely collaborators. She studied English Literature at The University of Georgia, is the founder of National Sequin Appreciation Day and lives in east Austin with her two fabulous animals.