Peak Stuff, Baby Pigeons and the Heartbeat of Cats...What do these things have in common? Longterm environmental activist, Founder of Saatchi and Saatchi S, Co-Founder of yerdle.com and controversial greener of Wal-Mart Adam Werbach explains in this enlightening and inspiring keynote. Adam provides insight into the current state of our over-consumption and forced obsolescence crisis and and offers a glimpse of an uncluttered future, providing we change our ways and put some feet to the fire. Tune in now to hear Adam's unique perspective on the mainstream consumption, the past, present and future of the environmental movement and how a little bit of change will go a long way towards pushing the baby pigeon, or us, out of the nest.
Check back in the coming weeks as we release additional videos and podcasts of the many inspiring and informative sessions from SXSW Eco 2013!
We're ecstatic to announce our final keynote for SXSW Eco 2013, street artist and graphic designer Shepard Fairey. A graduate of the Rhode Island School of Design, Fairey first garnered widespread public attention in 1989 through his “André the Giant Has a Posse” sticker which grew into the “Obey Giant” campaign, becoming an international street art phenomenon. In 2008, Shepard created the Barack Obama “HOPE” poster, his most well known project which has become one of the most iconic images in popular culture, an enduring symbol of the groundbreaking presidential campaign.
In recent years, Shepard has tackled environmental issues, expanding his work from its political and social focus. Last year, Shepard took part in an environmental initiatve, working with Berlin street artists to create positive propaganda, bringing to light the dangers of toxic chemicals in the environment. Silmultaneously one of the most influential and controversial artists of our time, Shepard will discuss in his keynote address the potential for art to act as a catalyst for awareness and action; explore the proven, untraditional methods by which to reach culture; and link it with the challenges we currently face.
Ron Finley, young entrepreneur Eden Full, the tactical urbanism projects in Place by Design, DIY projects in the Maker Space and the new sharing economy. Register now to see Shepard speak and book your hotel while they last!Shepard's experience in guerrilla art dovetails with many other citizen-spurred initiatives and game-changing speakers we're highlighting at SXSW Eco this year, including opening remarks speaker
Ron Finley got tired of having to drive over 30 minutes to find an organic tomato so he planted some vegetables in the space between his house and the sidewalk. The city shut him down and so began a brilliant storm activating his community to change the law, which they did.It all started with a simple vegetable garden. As a resident of South Central LA,
Ron Finley's message and activism are the perfect collision of beauty and pragmatism. He doesn't plant in rows, he prefers his gardens to be a wild array of textures, colors and smells because "nothing in nature is straight." This is the perfect analogy for why he is presenting the Opening Remarks for SXSW Eco 2013. His message is not just about addressing the problem of food deserts, it is not just about activating communities, it is about creating movement using culture, imagination and beauty to elicit change.
yerdle. He became the youngest president ever of the Sierra Club when he was 23, after founding the Sierra Student Coalition. He left to start Act Now and was criticized for helping Walmart launch their sustainability initiatives in 2005. He later sold Act Now to Saatchi & Saatchi and served as their Chief Sustainability Officer until leaving to create yerdle. He's the author of Strategy for Sustainability published by Harvard Business Press and serves as sustainability correspondent for The Atlantic. Adam’s vast experience and singular perspective ensures he will illuminate the connection between business, advocacy and the circular economy as no one else can.SXSW Eco is proud to announce our first 2013 keynote speaker Adam Werbach. Adam is a lifelong activist and Co-founder of the sharing startup