SXSW Eco Advisory Board - James Connelly
Director | Living Product ChallengeSM

James Connelly is the director of the Living Product ChallengeSM, a program that re-imagines the design and manufacturing of products to function as elegantly and efficiently as anything found in the natural world. The Challenge offers a framework to realign our manufacturing system with our natural systems and create products that are Net Positive across their lifecycle – generating more renewable energy, more potable water, and more biodiversity through their very creation.

In addition, James conduct’s technical consulting for high profile Living Building Challenge projects both in the US and internationally. James oversees DeclareSM (an innovative ingredients transparency label and database of non-toxic sustainably sourced products) and JustSM (a social justice and corporate responsibility label for leading progressive organizations). Prior to joining the Institute, James received a Fulbright fellowship to conduct research on green building rating systems in China. James is a frequent national and international speaker on regenerative design, sustainable business and ecological manufacturing. He is an avid writer and his research and commentary have been featured in news outlets such as China Dialogue, Trim Tab, BuildingGreen and Engineering News Record.