Peak Stuff, Baby Pigeons and the Heartbeat of Cats...What do these things have in common? Longterm environmental activist, Founder of Saatchi and Saatchi S, Co-Founder of yerdle.com and controversial greener of Wal-Mart Adam Werbach explains in this enlightening and inspiring keynote. Adam provides insight into the current state of our over-consumption and forced obsolescence crisis and and offers a glimpse of an uncluttered future, providing we change our ways and put some feet to the fire. Tune in now to hear Adam's unique perspective on the mainstream consumption, the past, present and future of the environmental movement and how a little bit of change will go a long way towards pushing the baby pigeon, or us, out of the nest.
Check back in the coming weeks as we release additional videos and podcasts of the many inspiring and informative sessions from SXSW Eco 2013!
yerdle. He became the youngest president ever of the Sierra Club when he was 23, after founding the Sierra Student Coalition. He left to start Act Now and was criticized for helping Walmart launch their sustainability initiatives in 2005. He later sold Act Now to Saatchi & Saatchi and served as their Chief Sustainability Officer until leaving to create yerdle. He's the author of Strategy for Sustainability published by Harvard Business Press and serves as sustainability correspondent for The Atlantic. Adam’s vast experience and singular perspective ensures he will illuminate the connection between business, advocacy and the circular economy as no one else can.SXSW Eco is proud to announce our first 2013 keynote speaker Adam Werbach. Adam is a lifelong activist and Co-founder of the sharing startup